Soft in tone, careful in substance.
At a glance
We choose, nobody pays
No brand buys a story or reads one before it is published.
Paid work is marked
Sponsored pages, affiliate links and loaned devices are disclosed.
No promises of sleep
We say what a product does, at what dose, and what the evidence shows.
Errors, corrected
Put right in plain view, with the date and the change noted.
- Editorial independence
- Reporting with care
- Access, gifts and samples
- Partner and sponsored content
- Reviews and recommendations
- Corrections and updates
- Conflicts of interest
- Tools and transparency
Editorial independence
Our editors choose every story in Well with Luna, and the only test is whether it belongs in your evening. There is no fee that puts a brand in Before lights out or The Nightcap, and none that keeps it out. Founders and their brands read a story when you do, never in draft.
Advertising sits apart from editorial. The people who talk to brands about partnerships can describe our formats; they cannot offer coverage, and they do not shape what the editors write.
- Coverage is never bundled into a commercial deal.
- Nobody outside the editorial desk approves quotes, copy or headlines.
- Advertisers get no different treatment from anyone else.
Reporting with care
Sleep and calm are personal, and easy to oversell, so we write about them carefully. We never promise a better night. We describe mechanisms plainly: what a device emits, blocks, warms or measures, and what a supplement contains and in what amount. A founder's own bad nights are told as their experience, not as proof, and when the evidence says something may help some people, that is exactly what we say.
Well with Luna is not medical advice. Ongoing trouble sleeping, loud snoring with pauses in breathing, or low mood that lingers deserves a doctor's attention. Supplements, melatonin among them, can interact with medication, so ask a doctor or pharmacist before adding one.
- No story says a product treats insomnia, anxiety or any other condition.
- A tracker's score is reported as an estimate, never as a diagnosis.
- Doses are quoted from the label, not from the marketing.
Access, gifts and samples
Brands send samples, lend devices and invite us to launches. We accept samples and loaned products, and nothing that comes with conditions. A sample does not earn a story, and no story depends on keeping one.
When a sample, a loaned device, an event or a trip shapes a story, the story says so, and loaned devices go back when we are finished with them. We do not trade gentle coverage for access, an exclusive or an early look.
- Samples and loans arrive with no promise of coverage.
- Anything offered beyond the product is turned down or returned.
- Travel and events paid for by a brand are disclosed where they inform a story.
Partner and sponsored content
Some pages in Well with Luna are paid for: sponsored features, sponsored evening guides and placements in The Nightcap. Every one of them carries the word "Sponsored", or "In partnership with" and the brand's name, at the top of the page, before you begin. They are written apart from our own stories, and they never pretend to be one.
Sponsored pages keep our rules: no promise of sleep, doses as the label gives them, the same corrections policy. If a sponsor asks for a claim we would not make, it is left out.
- The label goes at the top of the page, where you will see it first.
- No sponsor can buy a story or a place in an editorial evening guide.
- Sponsored copy meets the same standard of care as editorial.
Reviews and recommendations
Our editors fill Shop this story and the nightstand shelves with things that belong to the story: the device a founder built for their own nights, the evening drink an interview turns on. Prices and sizes are copied from the brand on the day a story goes up, and they drift. If a link is an affiliate link, buying through it may send a small commission our way; you pay the same. That money never chooses what we feature or what we say about it.
We describe a product by what it does and how, and we attribute every claim to whoever made it. When an editor has slept with, worn or used a product, the story says so; when it does not, read it as a description, not a review. Devices change with software updates, and where it matters we say which version a story describes.
- Nobody buys their way onto the nightstand shelf.
- Affiliate links never raise the price you pay.
- A description is not a tested review unless the story says so.
Corrections and updates
When we get something wrong, we put it right in plain view. The story is corrected, and a note at its end records what changed and on what date. Nothing is quietly rewritten to make an error go away.
Prices, links and stock move all the time, and those we simply update. A changed formula, or a device that has been updated since we wrote about it, is noted. If something we attributed to you, as a founder or a brand, is wrong or out of date, let us know, and we will correct it, refresh it or, if that is the fairer course, take the story down.
- Every correction is dated and explained.
- Typos and broken links are simply fixed.
- People we have written about hear back from an editor.
Conflicts of interest
Editors at Well with Luna stay away from stories about brands they have a stake in, advise, work for or are close to. If a conflict cannot be avoided, it is disclosed in the story.
Our publisher, VOL Collective, has other magazines too, so a founder you meet here may also turn up in one of them, seen from that title's angle. Any commercial relationship between VOL Collective and a brand we cover is stated in the story.
- Before an editor starts a story, any tie to the brand is on the table.
- Contributors disclose paid work for sleep and wellness brands.
- Paid speaking or advisory work for a brand rules an editor out of its story.
Tools and transparency
We would rather show you than ask for your trust. Stories carry a byline and a date, numbers are attributed as they appear, a note from the editors steps in where a claim needs context, and evening guides end with their sources. Every photograph is credited.
You can check a claim with the same public tools we use: the FDA's medical device databases, which show whether a device has been cleared (registration with the FDA is not approval, and many sleep gadgets are sold as general wellness products that the FDA does not review before sale); the NIH Office of Dietary Supplements fact sheets; the Supplement Facts panel on the label; and the published sleep research behind a claim.
- Evening guides close with a full list of their sources.
- We say whether a device is cleared by the FDA, only registered, or neither.
- This page changes when our practices do.
Something we got wrong? Write to the night desk.
An error, a missing source or a conflict we did not mention: tell the editors. We read every message, and if we change something, we will let you know what.
