Partner with Well with Luna.
Audience, formats and rates for sleep, calm and focus brands who want to reach readers across the US in the hour before bed.
Who reads us
Formats & rates
Sponsored feature
A long-form evening feature produced by our desk, with the founder's own nights at its centre. Labelled as sponsored at the top of the page and sent to The Nightcap.
$2,450Homepage spotlight
An editorial feature on the homepage, chosen by our editors for work we think readers should see. It is never conditional on buying anything and cannot be bought.
FreeNewsletter placement
A dedicated module in The Nightcap, sent Sunday evenings at nine to 10,900 subscribers with a 53 percent average open rate.
$600Instagram collaboration
A co-authored post and story set on @wellwithluna, shot by our team in low evening light, tagged as a paid partnership.
$620Sponsored evening guide
An evening guide built around one part of the night, written by our editors, labelled as sponsored and kept on the site.
$3,200
All sponsored work is clearly labelled. Independent editorial coverage, the homepage spotlight included, is free, never conditional on buying anything, and cannot be bought. Supplement copy on a sponsored page is checked against the label before it runs. Rates are net, in US dollars, and materials are due 14 days before publication.
Reserve placements for the winter issue.
Annika Holm, our partnerships editor, replies within two business days with availability, a tailored proposal and results from comparable campaigns.
